5 Coach Stores Deploy AR-Powered Try-On Tech for Holiday Campaign

Photos courtesy Coach and ZERO10

At Coach locations in Boston, Atlanta, Miami, Toronto and Austin, Texas, visitors can see how they’d look sporting the luxury brand’s products, accompanied by holiday-themed imagery including a pearlescent ribbon and animated snowmen.

The AR solution from ZERO10 will be live at the five storefronts through Jan. 1, 2024 and will feature digital re-creations of these Coach holiday styles:

  • Sequin Penn in dark magenta and black;
  • Metallic Star Bag in silver;
  • Glovetanned Leather Tabby Shoulder Bag 26 in black;
  • Patent Signature Leather Tabby Shoulder Bag 20 in chalk; and
  • Silver Mirrored Pearlized Signature Round Frames.

As part of the experience, the AR Storefront will cycle through all the products so visitors get a better sense of Coach’s assortment. Coach had previously collaborated with ZERO10 for its spring 2023 “In My Tabby” campaign.

“We’re thrilled to continue our collaboration with Coach, introducing an immersive AR try-on experience to enhance the holiday season,” said George Yashin, CEO of ZERO10 in a statement. “The holiday season, being a peak period, allows brands to surprise customers and provide a novel experience, with interactive AR technology taking center stage.”


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