Christopher & Banks, a casual women’s apparel retailer, has selected a series of retail solutions from Epicor Software Corporation to support its “Customer First” strategy and commitment to operational excellence. To drive improved efficiency and an enhanced customer experience, the company will leverage the Epicor Retail platform across its more than 500 store locations across 43 states.
Christopher & Banks will upgrade its CRM to the Epicor Retail CRM 7.0 platform. Used in conjunction with the Epicor QuantiSense Retail Business Intelligence solution, the new CRM will help create an enterprise-wide, single view of customer information across the store, e-Commerce site and call center. Acquiring these comprehensive customer profiles will empower the retailer to craft personalized marketing campaigns and offers for its valued customers.
“The investments in Epicor Retail technology will enable our ‘Customer First’ initiative which is about offering our valued ‘friend’ a seamless experience, whenever, wherever and however she chooses to shop,” said LuAnn Via, President and CEO at Christopher & Banks. “We are excited about further elevating our personalized service across our brick-and-mortar and online stores; offering her options for an expanded selection; and reaching her with relevant messaging in all interactions via digital, email, direct mail and mobile.”
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Christopher & Banks also will leverage the Epicor ShopVisible solution and Epicor Retail Enterprise Selling to obtain integrated and comprehensive product information management (PIM) capabilities. Additionally, the solutions will help the retailer offer more flexible fulfillment options, such as buy online, pick up in-store.
To simplify and secure electronic payment acceptance, Christopher & Banks will tap AJB Software Design, an Epicor Retail partner. Leveraging AJB Software design, stores can accommodate new and emerging payment methods, and comply with new security requirements such as the Europay, MasterCard and Visa(EMV) standard.
