As competition in the meal kit market extends sales into supermarkets and pharmacies, Chick-fil-A is offering customers yet another option. The fast food chain will test its "Mealtime Kits" at 150 restaurants in and around its Atlanta headquarters beginning on Aug. 27, according to CNBC. The kits can be ordered at the restaurants or via the Chick-fil-A app.
Customers can choose from five different chicken recipes that are not sold in the chain’s restaurants, including chicken parmesan, chicken enchiladas, Dijon chicken, pan roasted chicken and chicken flatbread. The kits will sell for $15.98 each and serve two people. The program is designed so that customers do not have to subscribe and wait for their kits.
Chick-fil-A is one of many companies joining the meal kit market — Walgreens introduced meal kits to 30 Walgreens and Duane Reade locations in June, and Walmart announced plans in March to expand its meal kit services to 2,000 locations in 2018.
“We know our guests are busier than ever and need a variety of convenient dinner options," said Michael Patrick, an innovation program lead at Chick-fil-A who is leading the Mealtime Kits launch, in a statement. "We’re excited to offer Mealtime Kits as a new way for us to serve our guests by providing fresh ingredients to enjoy a delicious meal at home.”
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