Charming Charlie Selects Oracle Retail For Merchandising, Expansion

Charming Charlie Selects Oracle Retail For Merchandising, Expansion

ccWomen’s contemporary jewelry and accessory retailer Charming Charlie has selected Oracle Retail Merchandising solutions to support both its immediate business needs and its international expansion plans.

Over a 13-month period beginning in late 2013, with the help of systems integrator and Oracle PartnerNetwork Gold level member, OLR, Charming Charlie implemented Oracle Retail Merchandising System, Oracle Retail Trade Management, Oracle Retail Price Management, Oracle Retail Invoice Match and Oracle Retail Store Inventory Management. The integrated Oracle Retail systems support best-in-class operations across areas such as inventory management, sales forecasting and pricing/markdown management.

The Oracle Retail Merchandising solutions have been integrated with Oracle E-Business Suite Financials — already in place at Charming Charlie — as well as other in-house systems.

In addition to improving end users' decision-making capabilities, the Oracle Retail solutions are designed to automate and streamline pricing strategy execution, adding the ability to set regional pricing and meet competitive pricing targets, as well as simplify key operational processes such as reclass and markdowns.

“With the complexity of a lot of product SKUs, ongoing store openings, and international expansion, we needed a technology foundation from Oracle Retail that would be able to grow with us,” said John Hnanicek, Chief Information Officer of Charming Charlie.

Founded in 2004, Charming Charlie currently operates more than 350 locations across the U.S., Canada and Dubai. In addition to opening an average of 55 stores per year, the retailer debuted a 16,000-square-foot New York City flagship store in June 2015 and is planning further domestic and international expansion in the coming months.

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