Every promotion will not work in every channel, but centralizing the effort will strengthen the entire brand strategy. With that in mind, OneView Commerce introduced both an inventory management module and a promotions engine for its Digital Store Platform at #NRF16. Both solutions are cloud-based and are designed to operate effectively in omnichannel enterprises.
“In an omnichannel environment, the lack of a centralized promotions engine has the potential to weaken the retailer’s brand by confusing customers with offers that don’t support the customer journey,” said Lexy Johnson, OneView SVP of Global Delivery in a statement. “OneView developed the solution in conjunction with its customers, who agree that while not all promotions will fire in every channel, a centralized engine is the only way to ensure delivery of a consistent customer experience.”
OneView’s cloud- and SOA-based promotions engine delivers promotions across all channels, based on campaigns designed for online, voice, store or any combination.
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The inventory management solution, available in either a SaaS or on-premises model, takes live feeds of real-time buys and sells via its service layer, allowing any application to access and update an inventory status. The solution is designed to work with OneView’s product suite or any e-Commerce platform, but it can also run as a stand-alone solution for retailers who require an enterprise view of inventory but still need to support legacy applications in their stores.
