CCC Footwear Boosts Margins, Sell-Through With Planning And Markdown Optimization Solutions

CCC Group, a Polish footwear retailer that sells more than 50 million pairs of shoes annually in 1,200 stores, has leveraged Oracle Retail Merchandising and, Planning and Optimization solutions to boost its gross margin 4.2% and increase inventory sell-through rates by 7.1%.

The technology provides CCC Group with new business processes designed to give analysts more fact-driven markdown recommendations, and exception reporting based on inventory style, color and location.

With the help of Oracle partner Pronos, CCC Group has implemented additional solutions, including Oracle Retail Merchandise Financial Planning and Assortment Planning. Combined with Oracle Retail Clearance Optimization, CCC Group can now reconcile the impact of discounts on inventory and automatically gain approval on pricing with Oracle Retail Merchandise Financial Planning.


“We have shifted from a 100% manual process to a solution that runs millions of combinations to come up with the best recommendations for our experts,” said Piotr Pawłowski, CIO of The CCC Group in a statement. “Pronos has provided great local, in-language implementation experience with global expertise.”

CCC Group also has implemented Oracle Retail Merchandise Operations Management, supported by Accenture, to establish a single view of inventory that is designed to drive greater efficiency across omnichannel retail operations. With these investments, the retailer seeks to empower planners, merchants, pricing experts and operations analysts to make more strategic decisions with the adoption of industry best practices and modern technology.

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