Report: Foot Locker Kids Puts Fun First at its First House of Play Store

Kids Foot Locker has reportedly launched a new store concept called House of Play, with an emphasis on providing a full-family experience, according to Footwear News. The store will span more than 8,000 square feet, with interactive playscapes and activity areas in addition to displays for brands including Nike, Jordan Brand, New Balance, Crocs and Timberland.

The store will be divided into areas based on age, including toddler, baby, little kids and kids. Each section will include activities tailored to that specific age group, with an emphasis on interactive play and self-expression. The center of the store will be used for events and community-focused programming, with the goal of serving as a “communal activity area for kids of all ages to play and engage.”

“We want all Foot Locker customers to have a shopping experience tailored to them, from the littlest sneakerheads to their parents,” said Jill Feldman, VP and General Manager at Kids Foot Locker in a statement. “Our House of Play community store in Miami is just the beginning of how we at Kids Foot Locker are looking to revolutionize the experience for kids of all ages when shopping for their favorite apparel, sneakers, and accessories.”

Foot Locker will open more stores under the concept in 2022, including a Dallas location in January.


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