Capgemini, a technology performance consultant, announced a partnership with SAP AG to provide packaged retail business solutions for real-time insights for faster time-to-value. The new Capgemini Extreme Applications for Retail integrate the Capgemini IP and SAP HANA platforms to address the challenges of Big Data, either retailers’ own or external sources such as social media and market competition data. The Capgemini Extreme Applications for Retail will include industry-specific data models, KPIs, dashboards and predictive analytics.
“Capgemini’s Extreme Applications for Retail is a breakthrough technology for the retail industry that facilitates adoption of SAP HANA and accelerates the benefits of its real-time analytic capabilities,” said Paul Nannetti, Group Sales and Portfolio Director at Capgemini. “This unique, game-changing technology will facilitate retailers’ ability to leverage their data, in real-time, to increase profitability and customer retention.”
Initial deployment will take place mid-September 2013, starting with France, India, the Netherlands, North America, Spain and the UK. This first release will include two modules: Affinity Basket Analysis and Next Best Action. Both are designed to help retailers react more quickly to competition and trends, and adapt up/cross-sell and markdown strategies using predictive analytics.
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By combining and cross-analyzing Big Data, retailers can become “better able to identify the next best offer or action for a specific customer,” according to a Capgemini press release, “at any point of time.”
