Brown Thomas, Arnotts Empower Store Associates To Personalize Shopping Journeys

Venerable Irish retailers Brown Thomas and Arnotts, both part of Selfridges Group, will equip their store associates with a clienteling solution designed to provide 360-degree views of customers’ preferences and purchase history.

The Salesfloor clienteling suite allows store associates to communicate with their customers via e-mail, text messaging, social media and live chat. Associates also will receive automated alerts notifying them about opportunities with individual customers, based on previous transactions. Additionally, customers will be able to shop online with store associates through Salesfloor’s Storefronts, which allow associates to create personalized versions of the e-Commerce web site and highlight top recommendations.

“Salesfloor helps our in-store stylists connect with their customers on a whole new level,” said Sarah Esler, Digital Innovation & Omnichannel Lead at Brown Thomas and Arnotts in a statement. “We are very pleased with the results from the recent pilot phase and are excited to see even greater results as more team members are introduced to the platform.”


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