Brooks Brothers selected a product customization tool from Fluid Inc., to offer its online shoppers custom-tailored shirts and suits. The solution helps Brooks Brothers create a personalized and engaging Internet shopping experience, enabling customers to tailor products on their own time to their own style preferences. “We are excited to partner with Fluid to replicate the high level of service and attention customers experience when ordering made-to-measure shirts and suits in our stores,” said Marko Bon, Brooks Brothers’ User Experience Global Director. Bon shared insights on the partnership and said the challenge will be to leverage the company’s “library of fabric swatches” while not overwhelming the interface. “Our goal with Brooks Brothers is to continue their tradition of providing fine quality shirts and suits with an online solution that will help shoppers to better connect with their brand,” said Isaac Newton, VP of Sales at Fluid, in a press release.
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