Earlier this month, White Pine Trading, a diamond and jewelry wholesaler, launched Bright Society, an e-Commerce site designed to provide a platform for small, independent jewelers across the U.S. to sell directly to consumers.
Bright Society aggregates inventory from brick-and-mortar jewelers and luxury watch sellers in a move designed to increase participating retailers’ customer base and sales.
Jewelers that participate on the site receive photography kits with a light box, style guide, photo accessories and an app that enables them to take the photos with their phones.
Bright Society also provides branded packaging, shipping labels, customer service and listing copy, and conducts a vetting process on stock. The web site provides free shipping and returns with a 30-day return policy.