Billabong Taps GT Nexus To Transform The Supply Chain

Surfwear retailer Billabong is using the GT Nexus platform to fortify its supply chain and support the transformation of its wholesale and retail businesses. The deployment is part of Billabong’s company-wide initiative to obtain real-time supply chain visibility and, in turn, drive wholesale and retail business growth.

With GT Nexus, Billabong aims to connect suppliers and trading partners in a cloud-based network to facilitate and automate processes for supply chain financing, order collaboration, invoice management, in-transit visibility and payment management.

Billabong International Limited has a wide range of distributional channels, operating under numerous brands including: Billabong, Element, Honolua Surf Company, Kustom, Palmers Surf, RVCA, Sector 9, Tigerlilly, Von Zipper and Xcel.


“Connectivity and visibility obtained on GT Nexus creates a seamless environment that removes time and cost from the supply chain lifecycle for us and our suppliers,” said Jeff Streader, COO at Billabong. “Making data and capital more accessible to suppliers will remove friction and enable agile delivery of goods.”

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