Best Buy has partnered with Turtle Beach Corporation, an audio technology provider, to craft compelling retail displays throughout 987 store locations in North America.
Using the HyperSound virtual reality audio solution from Turtle Beach Corporation, Best Buy is promoting the Call of Duty: Advanced Warfare video game, representing the largest implementation of the technology in a retail setting. The displays were installed in Best Buy locations during the last two weeks of October.
HyperSound audio emitters and a sub-woofer are integrated into the base of each display, creating a zone of sound that encompasses anyone standing in front of it. The three-dimensional audio quality is designed to create a virtual reality effect that is similar to wearing a pair of surround sound headsets. The HyperSound technology also is designed to create a controlled sound zone, allowing multiple displays to play audio in the same store without conflicting with each other.
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