Advertisement

Best Buy Expands Beyond Electronics Into New Categories Including Skincare

Best Buy Expands Beyond Electronics Into New Categories Including Skincare
Image courtesy of Best Buy

Following a March 2022 announcement that it planned to expand beyond its roots in electronics, Best Buy is entering new categories including health and wellness, outdoor living and transportation.

Citing technology’s connection to the health and wellness industry, Best Buy has introduced a new collection of skincare technology products from brands such as Foreo, Vanity Planet, PMD Beauty and Therabody at nearly 300 stores and through BestBuy.com. The retailer is currently focused on offering products for facial cleansing, anti-wrinkle LED light therapy and microdermabrasion, but the retailer plans to add products in this category over the next few months.

In November 2021, Best Buy acquired outdoor furniture brand Yardbird. In addition, Best Buy has forged partnerships with grilling and cooking brands Traeger, Weber and Ooni and will offer heaters, fire pits, speakers, TVs and grills.

Yardbird furniture is currently on display at Best Buy’s Pacific Sales Kitchen & Home stores in Southern California, with additional locations soon to be added. Yardbird showrooms are also open in Denver, Chicago and Washington, D.C.

Advertisement

Best Buy decided to enter the transportation space in 2021 as commuters began returning to offices. The company is offering electric bikes, scooters and mopeds as part of its collection of more than 750 e-transportation goods and accessories available on BestBuy.com. The retailer will begin rolling out the products in stores over the next 18 months, along with the introduction of charging devices.

Best Buy has been diversifying its reach in other ways over the past few months. As a retail collector of e-waste, in April 2022 Best Buy unveiled its Best Buy Standalone Haul-Away home pickup recycling service to collect used technology from customers’ houses. In January 2022, it launched an in-house media company, Best Buy Ads.

Advertisement

Advertisement

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: