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Belk to Pilot Conn’s Shop-in-Shops in up to 20 Stores

Regional department store retailer Belk will host shops featuring products and services sold by Conn’s HomePlus in 10 to 20 locations as part of a pilot program that will kick off over the next few months. The shop-in-shops, to be situated in current Conn’s market areas, will be 10,000 to 25,000 square feet, depending on the Belk location, and also will include an ecommerce experience on Belk.com. The store-in-stores will feature a name-brand assortment of all major Conn’s product categories, including furniture, home electronics and appliances.

“Our partnership with Belk is an exciting opportunity to reach new customers with key differentiators including our high-quality product assortment, next-day delivery and in-house repair service,” said Chandra Holt, President and CEO of Conn’s HomePlus in a statement. “Our new store-within-a-store pilot will launch under a new brand we plan to introduce in the coming months, reflecting our bold vision that everyone deserves a home they love.”

“At Belk, we take pride in providing our customers with a wide range of the best brands and products for their homes,” said Don Hendricks, Interim CEO of Belk in a statement. “This partnership with Conn’s will allow us to offer customers many products we don’t currently sell, making it easier for them to get everything they need for their homes in one convenient place.”

Belk operates nearly 300 stores across the Southeast U.S., and Conn’s has more than 160 stores across 15 states.

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