Banana Republic Streamlines Merchandising Efforts With New Cloud Service

Banana Republic has implemented Oracle Retail, combining Oracle Retail Merchandising Cloud Service and Oracle Retail Integration Cloud Service to synchronize merchandising operations from buying to inventory valuation.

The solution is designed to assist with daily tasks such as managing purchase orders and sales auditing by creating an interface that delivers exceptions and alerts for attention-requiring items. The goal of the implementation is to provide Banana Republic with a single view of inventory, product data and transaction details.


The software suite also is being adopted across the Gap family of retailers to drive operational agility and provide better intelligence, most recently implementing the technology at INTERMIX. Additionally, Gap is looking to connect its front-end and back-end functions by moving to Oracle Cloud Infrastructure and leveraging other Oracle technologies, including Oracle Exadata Cloud Service and Java Cloud Service.

“To meet the evolving needs of our global customers and how they want to shop, we need to simplify and scale operations,” said Sally Gilligan, CIO at Gap in a statement. “By adopting the Oracle Retail Cloud Service, we can maintain a consistent and modern merchandising platform that drives greater productivity through automated best practices.”

Rolling out the Oracle solutions is part of a broader digital enhancement of in-store operations at Gap brands. The retailer also has deployed a solution that consolidates and personalizes the communications sent from headquarters to more than 3,000 company-owned stores and implemented mobile shift swapping across all brands.

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