Advertisement

Authentic Brands Group Places $35 Million Bid For Brookstone

Authentic Brands Group has submitted a proposal to acquire the brand assets of Brookstone and is expected to serve as a stalking horse bidder in the retailer’s Chapter 11 restructuring process. The proposal includes an expressed interest in finding a partner to maintain Brookstone’s retail business.

An auction of the retailer’s assets is scheduled for Sept. 24, 2018. Brookstone filed for Chapter 11 bankruptcy earlier in August, shuttering all 101 mall-based locations as part of the restructuring. The company retained its e-Commerce operations and approximately 35 airport stores.

Advertisement

“We are pleased that Authentic Brands Group recognizes the core value of our business and has made an offer for the Brookstone brand,” said Piau Phang Foo, CEO of Brookstone in a statement. “For now, we are focused on continuing to serve our loyal customers through our airport, e-Commerce and wholesale businesses. Brookstone is a beloved, valuable brand, and we are confident that this process will maximize value for all of our stakeholders.”

Should the bid prove successful, Brookstone will join Nine West Holdings, which includes the Nine West and Bandolino businesses, in the Authentic Brands portfolio. The brand development company acquired Nine West for $350 million in June 2018 following an unsuccessful $200 million bid.

Featured Event

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: