Bakery franchise Auntie Anne’s is leveraging Print On Demand technology from retail marketing services provider GSP to print customizable menu boards that can contain content specific to each of its 900 locations.
With the Print On Demand solution, Auntie Anne’s can:
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Process all menu board requests through a single system;
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Make it easy for users to select products sold at individual locations;
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Space product text correctly and maximize images for design purposes; and
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Adjust pricing for local variations and test new items without compromising brand consistency.
“We needed a more convenient solution for ordering menu boards to help us stay competitive,” said Meredith Wenz, Director of Marketing for Auntie Anne’s. “The existing process did not allow for all of the product variations and the numerous franchise requests that could overload our marketing and creative teams.”
U.S. Cellular Takes On GSP Solution To Optimize Store Execution
Wireless carrier and retailer U.S. Cellular also is implementing technology from GSP subsidiary AccuStore, including a web-based store execution management software designed to update and maintain store level data.
Using the AccuStore solution, retailers can gain access to site-specific information from every store, enabling headquarters to gain an accurate, detailed portrait of each store’s performance and personnel.
Users in the field can:
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Send and receive mobile updates, upload photos, edit site profiles and share insights with corporate, other field personnel, stores and vendors;
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Add notes and photos to store observations in real time to draw immediate attention to critical issues;
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“Check in” at stores to ensure they are getting proper field attention; and
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Create, assign and track progress of store execution activities.
The cell phone carrier will use AccuStore’s Single Sign-On (SSO) functionality to simplify the retailer’s log-in and authentication process, letting users enter one set of credentials to access multiple applications.
