Amorepacific, a South Korean beauty company, has partnered with Marie Claire to open a global beauty pop-up in New York City. The store, which opened May 8 and will close after May 25, spotlights Korean beauty and skin care products.
The pop-up will feature a selection of products from Amorepacific brands, including Laneige, Annick Goutal, Sulwhasoo, Mamonde and Iope, together in a single space for the first time. Shoppers will have the opportunity to participate in special activities such as meeting influential beauty experts, receiving on-site beauty treatments and sampling products.
While Amorepacific is expanding its reach outside of South Korea, L’Oréal recently made inroads within that country through the acquisition of Nanda, according to Reuters. The terms of the deal were not disclosed, but the acquisition could be worth approximately $371.6 million, according to media estimates.
L’Oréal plans to further roll out sales of Nanda’s 3CE brand internationally. Korean beauty products have been gaining popularity globally, particularly among Millennial shoppers.