Amazon Introduces Prime Day To Celebrate 20th Birthday

On the eve of its 20th birthday, Amazon has introduced Prime Day, a global shopping event to be held July 15, 2015. On Prime Day, Amazon will offer deals to Prime members in the U.S., UK, Spain, Japan, Italy, Germany, France, Canada and Austria.

To participate in Prime Day, Amazon customers can sign up for a 30-day free trial of Prime at Deals will start at midnight, and new discounts will released every 10 minutes, according to a company statement. The eTailer also is touting that Prime Day will offer members more deals than Black Friday.

Prime members can shop for items across dozens of categories, including electronics, toys, movies, clothing, patio, lawn and garden, sports and outdoor items. Members can find deals throughout the day on any device, including smartphones and tablets.


#PrimeLiving Photo Contest

In concurrence with Prime Day, Amazon is holding a #PrimeLiving Photo Contest, giving Prime members in eligible countries the chance to win a $10,000 Amazon Gift Card.

To qualify, members must sign into Prime Photos and submit a photo of a happy moment to the contest page. Photos will be selected and featured daily on Amazon’s social channels leading up to Prime Day. One winner will be selected in each country based on the image that most creatively captures a happy moment of #PrimeLiving.

Featured Event

Join the retail community as we come together for three days of strategic sessions, meaningful off-site networking events and interactive learning experiences.



Access The Media Kit


Access Our Editorial Calendar

If you are downloading this on behalf of a client, please provide the company name and website information below: