Amazon has filed for a series of trademarks that suggest the company may be planning to introduce more clothing brands, according to Bloomberg. The names of the lines imply that they cover a variety of categories, including outerwear and children’s clothing:
- League of Outstanding Kids
- Common District
- Outerwear Index Co.
- Zanie Kids
- Due East Apparel
- Night Swim
Amazon applied for trademarks for approximately a dozen clothing brands in April and May, and most of the brands are now being sold on the site. However, a company spokeswoman declined to comment on the retailer’s plans.
The e-Commerce giant has been expanding fashion options beyond adding new product lines. Amazon opened its Prime Wardrobe service to all U.S. Prime members in June, giving shoppers up to seven days to decide which clothes they want to keep. The service includes major brands such as Calvin Klein, Adidas and Armani Exchange, as well as several private labels.
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