Albertsons Cos., the parent company of supermarkets including Albertsons, Jefferson’s, Jewel-Osco and Shaw’s, is offering customers the ability to discover more diverse specialty food items with the launch of a digital marketplace of third-party sellers that focuses on natural, organic, ethnic, and alternative products. The retailer, which appointed Jim Donald as CEO in September, has selected Mirakl to launch its marketplace.
The launch will help Albertsons address trending markets and offer customers new products. The retailer will use data collected from the marketplace to help identify shifting consumer interests, regionally specific shopping needs and new food trends. The network of selected third-party sellers will benefit from product visibility and national exposure while gaining insights into regions where they may consider investing.
“At Albertsons Companies, we’re making rapid strides to build digital capabilities that serve our customers and show our determination to play a prominent role in the digital food and wellness ecosystem,” said Narayan Iyengar, SVP of Digital Marketing and e-Commerce at Albertsons Companies in a statement. “The online marketplace provides our customers access to hard-to-find items, increases exposure for partner products, and gives us critical data regarding demand for emerging food and wellness trends.”
In July, Albertson partnered with Instacart to launch O Organics Market, a virtual grocery store offering organic, natural and other better-for-you foods available for delivery.