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Abercrombie & Fitch Integrates Venmo Into Mobile Apps

Abercrombie & Fitch Integrates Venmo Into Mobile Apps

Abercrombie & Fitch (A&F) has adding Venmo to the payment options on both the Abercrombie & Fitch and Hollister iOS and Android apps. The mobile apps have become A&F’s fastest-growing digital market, with the company saying that mobile app customers are visiting the brands twice as often as the average web customer.

“We are excited about our Venmo integration, as we know Venmo is an increasingly popular payment option among our Millennial and Gen Z customer bases,” said Joanne Crevoiserat, COO of Abercrombie & Fitch Co in a statement.

In the 12 months through June 30, 2018, the Venmo app processed more than $46 billion in total payment volume, according to Bloomberg.

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