More than 100 Goodwill locations across the U.S. will upload secondhand merchandise such as clothing, jewelry and furniture to OfferUp, a mobile marketplace for local buyers and sellers. Via OfferUp, mobile shoppers now can browse their local Goodwill store’s inventory in the app alongside other sellers’ products.
By bringing its inventory mobile, Goodwill seeks to extend its audience reach, maximize its in-store traffic, boost its e-Commerce sales and promotions, as well as advocate for re-use and sustainability.
Goodwill will post merchandise daily to OfferUp’s 44 million monthly active users and list the products under regional location handles. Customers will have the option to purchase items for the listed price or make an offer and decide whether to have items shipped for delivery or ordered for pickup at a Goodwill location.
Individual Goodwill stores will decide if they want to offer shipping. OfferUp established deals with individual stores rather than the national organization because each location operates independently, and resources and employee bandwidth vary by store.
Some Goodwill stores began uploading items to OfferUp in January. Participating locations in in New York; New Jersey; California; South Florida; Greater Detroit; San Antonio; and Central and Southern Indiana are now posting gently used items to the marketplace.
- Walmart Will Pilot In-Home Grocery Delivery In Three Markets
- Grocery E-Commerce Success Requires Personalization, Store Optimization
- Target Has Banner Q1: E-Commerce Sales Jump 42%, Same-Store Sales Climb 4.8%
- Walmart Brasil Will Shutter E-Commerce Site
- Walmart Rolls Out Next-Day Delivery For 220,000 Products With No Membership Fee Required