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Episerver Acquires Insite Software

Digital experience company Episerver has signed an agreement to acquire B2B commerce solution provider Insite Software. Insite customers will gain access to Episerver’s global footprint and Customer-Centric Digital Experience Platform, while Episerver customers will benefit from Insite’s focus on B2B and purpose-built solutions. The deal comes on the heels of Episerver’s acquisition of Idio in November 2019.

“It proves our commitment to invest aggressively behind Episerver’s ambitious customer-centricity strategy, visionary product roadmap and growing market presence,” said Adam Berger, Chairman of Episerver in a statement. “We saw a big opportunity to deliver greater value to the underserved trillion-dollar B2B commerce market, which is set to surpass B2C retail sales by two-fold next year.”

Insite helps manufacturers and distributors with a B2B e-Commerce platform that includes product information management (PIM), analytics, mobile and product catalog functionalities. The pairing with Episerver is designed to further accelerate commerce functionality and deliver customer-centric digital experiences in order to better understand customers, grow a brand and uncover new revenue.

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“Combining Insite’s best-in-class commerce capabilities with Episerver’s leading Customer-Centric Digital Experience Platform creates a complete B2B solution second-to-none,” said Steve Shaffer, CEO of Insite in a statement. “Joining Episerver will help us expand the scope of our mission by offering a richer suite of products in a rapidly maturing market.” 

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