As part of the acquisition, Crate and Barrel plans to grow the Hudson Grace brand by expanding it into niche markets. With more than 47% of its sales coming through online channels, Crate and Barrel also wants to leverage its digital capabilities to grow Hudson Grace’s developing e-Commerce business.
With more than 100 stores already, Crate and Barrel now has an outlet to focus on small-format stores. The retailer will begin offering its own Hudson Grace collection in select stores ahead of the 2019 holiday season.
"We're excited to welcome Hudson Grace and look forward to focusing our digital expertise on creating a wider audience for the brand," said Neela Montgomery, CEO of Crate and Barrel in a statement. "Hudson Grace has an entrepreneurial spirit, boutique feel and curated mix of new and vintage product that enhances our current brand portfolio including CB2 and Crate and Kids."
Hudson Grace Co-Founders Gary McNatton and Monelle Totah will continue to lead all aspects of the Hudson Grace brand, while offering design expertise to support growth categories such as textiles, fragrance and modern gifts.