Top Stories Of 2016 Spotlight Out-Of-The-Box Engagement Strategies

2016 was a year of retail disruptors creating unique shopping experiences. Retailers stepped up their game this year by utilizing social media, tech-driven in-store shopping and personalization to stand out among competitors. They even dabbled in augmented reality, gamification and artificial intelligence thanks to the Pokémon Go craze — trends we’re sure to see more of in 2017.

The Top 10 Retail TouchPoints stories from the second half of the year showcase retailers’ desire to step outside the box of traditional commerce. Key topics that sparked our readers’ interests include:

  • Using in-store services to create a differentiated shopping experience;
  • Leveraging Snapchat and other social networks for creative advertising campaigns;
  • Going further with personalization based on a broad array of data; and
  • Pulling out all the stops to stay competitive against Amazon.

(Click here to see the Top 10 articles for the first half of 2016.)


1. Private Label For Profitability: Six Things To Consider

Guru Hariharan of Boomerang Commerce discusses the benefits of private-label goods for retailers’ profit margins, with examples from Amazon and JCPenney.

2. Lululemon Strives To Be ‘Data-Informed’ Not ‘Data-Driven’

Lululemon’s ability to unlock data silos for a complete view of the customer allowed the retailer to improve its level of personalization and make its cross-channel marketing more seamless by “telling the same story across all channels.”

3. The Naked Truth: Retailers Have No Idea Which Recommendation Approach Will Work

Dynamic Yield’s Liad Agmon spotlights the importance of using recommendation strategies on web sites, and how personalization can help yield the best results.

4. How Leading Retailers Created Successful Social Media Marketing Strategies

Advertising on social media has become the norm for brands and retailers and the growing popularity of Snapchat has allowed them to get creative. Learn how companies such as Target, J. Crew and Everlane leverage social media in unique ways.

5. 5 Ways Retailers Are Using Behavioral Economics to Supercharge Offers

Aron Ezra of OfferCraft showcases five behavioral economics best practices for promotions, including taking a fun approach and conducting trial and error tests.

6. Suitsupply Takes A Disruptive Approach To Personalized Retailing

Between its high-touch customer service, use of social media applications, in-store digital signage and last mile innovations, it’s no wonder Suitsupply is changing the game for the men’s apparel category.

7. 10 Hot Topics For Holiday Planning

It’s the most wonderful time of the year; but also the most stressful. Our Holiday Special Report honed in on the trends and tactics retailers should consider for a successful holiday season. 

8. Pokémon Go Showcases Potential Of Augmented Reality In Retail

Pokémon Go was one of the biggest crazes of the year, and it effects spread to the retail industry. The game led retailers to start thinking about the potential of combining augmented reality and gamification.

9. In-Store Services: The Next Phase Of Experiential Retail

What do Best Buy, Ulta Beauty, Sephora and Nike have in common? All four retailers provide unique brick-and-mortar experiences with in-store services.

10. Amazon Prime Day: Try To Beat ‘Em Or Join ‘Em But Don’t Ignore ‘Em

Amazon’s epic sale day in July was a hit for the second year in a row. This article highlights best practices for retailers to compete with the giant by taking an “if you can’t beat them, join them” approach. 




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