Windsor Circle Raises $5.25M In Series B Funding

Customer retention software company Windsor Circle has secured $5.25 million in Series B funding.

The funding round was led by Comcast Ventures. Existing investors including IDEA Fund Partners, Triangle Angel Partners and AOL founder Steve Case also participated.

This round of financing will allow the company to expand into new channels and verticals and further develop its retention automation technology, according to a press statement.

Windsor Circle’s retention software provides clients with Big Data integrations, predictive customer analytics, abandoned cart recovery and data-driven lifecycle marketing designed to boost marketing efforts and revenue. Retail customers include close to 200 retailers, including Bonobos, Case-Mate, CafePress Services, Gaiam, SurfStitch and Spangler Candy.

Additionally, CoffeeForLess recently was inducted into Windsor Circle’s “$1MM Circle,” which recognizes retailers who bring in more than $1 million in a year from emails enabled by the retention technology.

“The modern marketer needs both data science and automation in order to personalize content and delight the consumer,” said Matt Williamson, CEO of Windsor Circle. “We are constantly working to improve and augment our retention marketing technology and software in order to help retailers keep their customers. This new funding both validates and enables our vision.”