Personali, an incentive personalization platform for online retailers, has raised $12 million in series B financing, led by Northwest Venture Partners. Cedar Fund, Gemini Venture Partners and private angel investors, also participated in the round.
Since 2012, Personali has raised a total of $15 million. The funding will be used to expand global sales and marketing, enhance and grow product offerings and hire technical talent for its development center in Tel-Aviv. Over the past 18 months, Personali has generated more than $200 million in incremental revenue for retailers in North America, Europe and South America.
Using Personali, retailers can allow consumers to select their own prices for products. Unlike coupons, which offer the same discount for every customer, Personali enables shoppers to choose their own price based on limits developed by the retailer.
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“Personali is taking discount strategies from the fixed coupon era to the age of the adaptive coupons,” said Noam Javits, Co-Founder and CEO of Personali. “With Personali, online retailers can invite consumers into a real-time conversation about price, empowering consumers to shape their own incentive.”
