Analytics Provider Boomerang Commerce Raises $12 Million


Boomerang Commerce, creators of a guided analytics suite for modern retailers, announced a Series B funding round of $12 million led by Shasta Ventures. 

The funding will allow Boomerang Commerce affiliated retailers to compete more effectively against segment leader Amazon. In 2015, the company achieved a 400% increase in its customer base, which includes Groupon, Office Depot, Staples and US Auto Parts.


“Boomerang Commerce is a technology partner to modern retailers,”said Guru Hariharan, Boomerang’s CEO. “We help them hone in on core competencies and win the markets they see as critical to their success. Our goal is to give our customers an unfair advantage that leads them to victory in the modern retail world.”

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