Executive ViewPoints

Last Call for Sustainability: Imperatives for Change in the Retail and CPG Industry

As world leaders gather for COP26 in Glasgow against the backdrop of the recent declaration of ‘code red for humanity’ by the…

The ‘New’ Personalization: Why and How Today’s Businesses Must Deliver Predictive, Real-Time Customer Experiences

For retailers, marketplaces are the new shop window. And today’s brands have moments — not minutes — to attract, engage with and…

4 Digital Experience Strategies Retailers Should Consider for 2022

Creating impactful digital experiences that delight customers can be daunting, even for the largest brands. More is better — more data, more…

Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Ecommerce holiday sales are projected to reach a whopping $210 billion to $218 billion this season, up 11% to 15% from the…

Want to Nail the Art of Making Sales Entertaining? Here’s How, According to the Experts

The very nature of the modern ecommerce market means brands have to constantly evolve to meet the expectations of savvy consumers who…

How Recommendations can Help Retailers Build a Deeper Relationship With Their Customers

Online retail is a competitive scene. To offer simple product recommendations — such as “customers who bought this item also bought this”…

Engaging Customers Beyond the Point of Sale with Mobile Marketing

Perhaps you’ve heard of the experience economy. It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather,…

How to Build Ecommerce Experiences for the Metaverse

The COVID-19 pandemic has made consumers expect much more from retailers. If it’s not omnichannel, it’s not good enough for them anymore….

AI-Powered Chatbots: How the Pandemic Fueled Innovation

There was a time when automation in the retail space meant autonomous point-of-sale checkouts, and chatbots were reserved solely for the ecommerce…

Sustainable Development in Retail: Measuring What Matters

Sustainability matters to the modern consumer to a far greater degree than most retailers are willing to admit. As global connectivity continues…

Which Multi-Touch Attribution Model is Right for Your Retail Brand?

One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing teams that can map…

Follow this Five-Step Roadmap to Guide Your Company’s Personalization Program

Customer experience personalization is at a turning point. Consumers have come to expect personalized online experiences, but many companies still think of…

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Executive ViewPoints

Last Call for Sustainability: Imperatives for Change in the Retail and CPG Industry

The ‘New’ Personalization: Why and How Today’s Businesses Must Deliver Predictive, Real-Time Customer Experiences

4 Digital Experience Strategies Retailers Should Consider for 2022

Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Want to Nail the Art of Making Sales Entertaining? Here’s How, According to the Experts

How Recommendations can Help Retailers Build a Deeper Relationship With Their Customers

Engaging Customers Beyond the Point of Sale with Mobile Marketing

How to Build Ecommerce Experiences for the Metaverse

AI-Powered Chatbots: How the Pandemic Fueled Innovation

Sustainable Development in Retail: Measuring What Matters

Which Multi-Touch Attribution Model is Right for Your Retail Brand?

Follow this Five-Step Roadmap to Guide Your Company’s Personalization Program

Feature Your Byline

2025 Unified Commerce Benchmark for Specialty Retail

Transform Your Retail Workforce with Generative AI

Specialty Retail Under Siege: The Escalating Cyber Threat Landscape

Navigating Retail at 2025’s Halfway Point: What Omnichannel Retailers Need to Know

US Shopper Survey: What’s Killing Conversions for Enterprise Retailers

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