Executive ViewPoints

Luxury Brands Need an Effective Digital Content Strategy

COVID has driven a fundamental change in consumer shopping behavior over the last year. Customers now expect different types of experiences, particularly…

Technology Paves the Way in Defining and Measuring the Impact of Corporate Giving

In recent years, employees, consumers and investors have become increasingly vocal about their expectations of the retail companies they work for, purchase…

How to Keep Your Website Live During a High-Traffic Shopping Event

The ecommerce industry changes fast — particularly when world-transforming events such as COVID-19 happen. The pandemic has had a huge impact on…

Conversational Commerce is the Key to a Seamless Omnichannel Experience

I was recently speaking with a senior executive from a convenience store chain who told me that his company had an epiphany…

How are Retailers Overcoming COVID-19 and Brexit Supply Chain Fragility?

As the United Kingdom hastened to exit from the European Union, restricting access to the European single market that accounted for 50%…

Why Companies Should Consider Outsourcing Some or All of Their Supply Chain

As supply chains become increasingly complex due to the proliferation of commerce channels and higher consumer expectations, businesses are turning to outsourced…

The Consumer Panel is Dead: How AI is Leading the Future of CPG

COVID-19 fundamentally changed the way people shop and interact with brands. As the rise of ecommerce continues to accelerate, consumer behavior is…

How the Subscription Economy Is Reimagining Every Industry

Over the past few years, the subscription economy has grown to new heights. While subscriptions have been an option for consumers in…

Younger Consumers Are Driving the Rise of Global DTC Sales

It wasn’t just Netflix that benefited from discovery during the pandemic. Global direct-to-consumer brands (DTC) reaped exponential rewards, especially from Millennial and…

Beyond the Transaction: How to Make Your Ecommerce Site an Experience

Back in the heyday of the shopping mall, retailers attracted and retained customers with their in-store experience. Free samples, beautiful displays and…