Executive ViewPoints

Stop: Your Customer Journey isn’t Benefitting Your Customer

The online shopping industry has surpassed 2.6 billion digital shoppers in the first half of 2023, with 33% of the globe now…

How to Evolve and Personalize in the Digital Marketplace Economy

Digital marketplaces help you provide the personalization customers have come to expect, and in today’s crowded ecommerce space, the customer experience has…

The Rise of Micro Markets in Airports

The travel and tourism industry went through a shock in 2020, with the COVID-19 pandemic leading to a decrease in passenger traffic…

5 Ways Retailers can Begin to Market from the Outside-In

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs…

INFORMing Customers: A New Retail Requirement

Since 2021, states and the federal government have been pushing to provide consumers with more information about the parties with whom they…

Turning Retail Losses into Profits

How can retailers transform losses into profits? External economic factors, such as fluctuating interest rates, an unpredictable housing market and persistent inflation…

How Google’s Approach to Attribution is Changing and Why It Matters for Ecommerce Companies

Ecommerce brands that have been resisting Google’s gentle nudges toward data-driven attribution can no longer drag their feet. The tech titan has…

Switch Signals: How to Use Ecommerce Platforms to More Effectively Meet Business Goals

Digital advertising is designed around ecommerce; all ad platforms are built ‘ecom first.’ But few are going beyond the standard ROAS target…

How to Convert Customers with Empathetic Marketing

In explaining the human mind, neuroscientist Antonio Damasio shared, “We are not thinking machines that feel; rather, we are feeling machines that…

4 Steps to Operations and Fulfillment Transformation

The retail landscape of yesterday is no more. Global supply chain challenges, inflation and a shift to online consumerism have upended the…

Your Stuff is Killing the Planet — but Data is Changing That

Take a look around you. Notice the clothes you’re wearing, the furniture you’re sitting on and the device you’re using right now….

To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

What works for you, likely doesn’t work for the next person. Some people check their email accounts hourly while others always have…

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Executive ViewPoints

How to Evolve and Personalize in the Digital Marketplace Economy

The Rise of Micro Markets in Airports

INFORMing Customers: A New Retail Requirement

Turning Retail Losses into Profits

How Google’s Approach to Attribution is Changing and Why It Matters for Ecommerce Companies

Switch Signals: How to Use Ecommerce Platforms to More Effectively Meet Business Goals

How to Convert Customers with Empathetic Marketing

4 Steps to Operations and Fulfillment Transformation

Your Stuff is Killing the Planet — but Data is Changing That

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2025 Telecom Retail Trends: AI, Tech, and What Your Peers are Planning Next

2025 Unified Commerce Benchmark for Specialty Retail

Transform Your Retail Workforce with Generative AI

Specialty Retail Under Siege: The Escalating Cyber Threat Landscape

Navigating Retail at 2025’s Halfway Point: What Omnichannel Retailers Need to Know

VISIONS Summit – NYC by Future Commerce

Shoptalk 2025

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Outdoor Retailer Summer & ODI

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