Executive ViewPoints

Creating Experiential Campaigns with Cloud-Optional Technology

The internet has radically changed how we find, compare and buy products. The most obvious impact? The rise of online shopping. But…

Let’s Move from Fast Promising to Smart Promising

The rise of search-based and social selling has heightened retailers’ desire to offer aggressive estimated delivery dates (EDD). In addition to a…

How MACH Technologies Help Retailers Foster a Dynamic Customer Experience

The pace of technological change — as well as consumers’ increasing demand for always-on-shopping, anytime, anywhere — has left some retailers struggling…

FTC’s ‘Click-to-Cancel’ Proposal: A Step Forward for the Negative Option Model

So-called “negative option” services are a controversial yet time-tested method of doing business. Under this model, a customer signs up for a…

VR for Retail Training: How to Leverage the Tech to Land Stronger Outcomes

As we fast approach Q4 2023, there is one topic at the forefront of every retailer’s mind: holiday shopping. And if Amazon…

Integrations are the Achilles Heel of Composable Commerce: Tips for Overcoming Challenges

The appeal of in-person retail shopping may have diminished in recent years, as ongoing industry trends underscore the unrivaled convenience of online…

How AI Can Help You Create Human-Centric Retail Experiences

Generative AI may be generating buzz, but for tech-savvy retailers, AI is not a new technology. Conversational AI has been foundational to…

7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation…