Executive ViewPoints

5 Ways Retailers Can Stay Ahead Of The Technology Explosion

Every day there seems to be a hot new technology grabbing headlines, promising to transform the buying journey by improving customer experiences….

Virtual Assistants: What Consumers Want, And How To Deliver

In an independent survey of 3,000 U.S. and UK consumers conducted by Chatbots.org in late 2017, consumers said no to virtual assistant…

Leveling The Retail Analytics Playing Field

Data is increasingly at the heart of every business. The ability to collect, analyze and derive actionable insights from multiple sources of…

Getting The Whole Customer Feedback Story

Good or bad — customer feedback promises to make its mark on your top line. Rave reviews can help attract new customers…

Is Cash Dead? An International View

It’s widely believed that the ancient Greeks invented money as we know it. On the contrary, however, the first coins to ever…

Nine Things Retailers Can Do To Compete With Amazon

2017 did not go easy on retailers. Despite retail spending growing globally year-over-year, more than 6,700 store closures were announced last year…

CRM, Redefined: Transitioning From Traditional Segments To Shopper Missions

The explosion of interaction and commerce touch points has transformed shopping from a linear, transactional process into a topsy-turvy journey. Consumers have…

10 Tips To Maximize Your Omnichannel Marketing Strategy

There are plenty of ways to connect with customers on their channels of choice. What can be difficult is getting the relevant…

Augmented Reality Is The New Reality: What To Expect And Learn From Brands

As expected, Apple’s iPhone X showcases an array of impressive features. Among them are advances like FaceID, high definition cameras, stronger glass…