Executive ViewPoints

Pumping Up The Balloon: How To Grow Retail Customer Counts

Why is everybody talking about customer counts — the number of customers coming into the database, buying for the first time, buying…

Achieving The Right Balance In Retail – High Tech And Human Touch

There’s an ever-so-thin line between customer engagement and enragement. Wouldn’t you agree? Between the two are many tipping points, or rather tripping…

Email Personalization Made Easy: New Strategies, New Results

Many years after its inception and early use, email personalization still represents a significant opportunity for retailers today. To be specific, retail…

Worried About Online Scammers? Robots Can Help

Shopping online is all well and good until you get ripped off. Maybe the “pristine vintage couch” you bought on Craigslist turned…

B2B Customers Want To Buy Online With Any Device. So Why Can’t They?

Think about the last time you made a purchase. Maybe you went into a store to buy a new sweater, found one that…

Three E-Commerce Fraud Challenges To Beat In 2018

What will e-Commerce fraud prevention look like in 2018? Because the fraud landscape is evolving so quickly, the one sure prediction is…

The New Rules For Retail Credit: What Younger Shoppers Really Want In 2018

The stereotype is widespread: Younger consumers are spooked by parents’ debt misadventures, stressed by college loan repayments and leery of buying on…

6 Ways To Thrive In The Changing Retail Landscape

Stress on brick-and-mortar retailers reached its peak in 2017 with the doomsday, “retail apocalypse” narrative. Heavily publicized store closings, dips in big…

The WHO, WHY And HOW Augmented Reality Will Dominate Retail In 2018

A profound movement is being orchestrated by the big retailers to deliver AR. From Apple, Google, Microsoft, Alibaba, eBay and Amazon, more…

How The GDPR Affects American Retailers, And What Businesses Can Do To Minimize Their Risk

The General Data Protection Regulation (“GDPR”) continues to be an important topic of conversation for U.S. companies and retailers nationwide. Since its…

Three Emerging E-Commerce Fraud Threats (And How To Defend Against Them)

The threat of fraud is significant, persistent and ever-changing, and an unfortunate reality for online merchants trying to grow revenue. Sophisticated and…