Advertisement

Bon-Ton May Make A Comeback After Sale Of Intellectual Property Rights

Although Bon-Ton Stores shuttered the remainder of its stores in August, the brandalready may be primed for a comeback.

A subsidiary of CSC Generation Holdings, a retail technology platform provider, has signed a deal giving it the rights to Bon-Ton and its subsidiary department store chains, Boston Store, Bergner’s, Carson’s, Elder Beerman, Herberger’s and Younkers, according to USA TODAY. The U.S. Bankruptcy Court in Delaware must approve the agreement for it becomes final.

CSC Generation Holdings agreed to pay $900,000 for Bon-Ton’s intellectual property including trademarks, web sites, private label brands, customer lists and other data, according to bankruptcy court documents. The company outbid apparel retailer Christopher & Banks by $50,000.

Advertisement

Bon-Ton’s web sites already have created online speculation with messages saying the stores will return. For example, the Bon-Ton web site states, “We’ve got great news — Bon-Ton is coming back!”

The site adds, “Stay tuned for updates over the coming weeks. We appreciate your loyalty & look forward to being able to serve you again soon.” The same message is displayed across the sites of Bon-Ton’s various subsidiary chains.

While the relaunched company will be centered on its e-Commerce site, there also are plans to reopen physical locations in Illinois, Colorado, Wisconsin and Pennsylvania, USA Today revealed.

Bon-Ton filed for bankruptcy in February 2018 and was unable to find an investor willing to keep the company going. As a result, a group of liquidators and some Bon-Ton creditors purchased the department store in an April bankruptcy auction

A major challenge for CSC Generation, which bills itself as a “decentralized, multi-brand technology platform that is saving companies from Amazon,” will be differentiating Bon-Ton’s assortment. The chain, which operated nearly 230 stores before bankruptcy, had long sold many of the same brands as other department stores, leading it to encountering similar difficulties that plagued companies such as JCPenney and Macy’s.

Feature Your Byline

Submit an Executive ViewPoints.

Featured Event

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: