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Sarah Fournier Headshot300

Why Black Friday Is the Perfect Test of the Price-vs.-Value Equation

Black Friday presents retailers with an interesting promotional challenge. It marks the beginning of one of the most…

Executive Viewpoints November 9
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Why Peak-Season Dashboards Reward the Wrong Numbers Saleh Taebi

Traffic Up, Margin Down: Why Peak-Season Dashboards Reward the Wrong Numbers

During peak season, a retailer can post record traffic, orders and revenue while earning less from each sale.…

Executive Viewpoints November 6
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Dan Surtees Are Mass Promotions Doing More Harm Than Good?

Are Mass Promotions Doing More Harm Than Good?

Promotion fatigue exists — for both the consumers receiving offers and the retailers sending them. But they’re also…

Executive Viewpoints November 5
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Christian Nascimento Comcast

Why Seasonal Retailers Need Technology Infrastructure as Strong as Peak Season Demand

To many small, seasonal retailers, peak seasons are the lifeblood of their business. Pick a season, for example,…

Executive Viewpoints November 2
AI-assisted shopping brand clarity brand familiarity brand positioning CPG packaging decision fatigue digital shelf emerging brands Emily Wolf field research fulfillment associates gen z shoppers in-store shopper behavior invisible shopper omnichannel retail packaging design product positioning retail observation shopper behavior STONE Strategy & Design Target third-party shoppers Walmart
Brands That Venture Out Into the Field Gain an Invaluable View from the Shelf Emily Wolf

Brands That Venture Out Into the Field Gain an Invaluable View from the Shelf

I recently spent 16 hours inside Walmart watching people shop. I wasn’t there conducting formal research. I was…

Executive Viewpoints October 30
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Catarina Tucker A Pop-Up Isn't Automatically a Market Test. So What Are We Actually Testing?

A Pop-Up Isn’t Automatically a Market Test. So What Are We Actually Testing?

I love a good pop-up. A beautifully designed space, an experience that gets people excited, a line out…

Executive Viewpoints October 29
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Holiday Marketing Has a Gen Z Problem Munif Jaafar

Holiday Marketing Has a Gen Z Problem

Holiday campaigns start earlier every year. Back-to-school displays now share shelf space with holiday promotions, streaming platforms release…

Executive Viewpoints October 28
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The Holiday Shopping Moment Is Seasonal. The Customer Relationship Isn’t. Jeanniey_Walden_Headshot1[64]

The Holiday Shopping Moment Is Seasonal. The Customer Relationship Isn’t.

Retailers spend much of the year preparing for a handful of moments that can make or break a…

Executive Viewpoints October 27
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The Next Interactive Store Won’t Wait To Be Touched Monica Fernandez_nsign.tv

The Next Interactive Store Won’t Wait To Be Touched

Data, AI and retail media can turn physical stores from static environments into responsive ones— if retailers avoid…

Executive Viewpoints October 26
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