Executive ViewPoints

Switch Signals: How to Use Ecommerce Platforms to More Effectively Meet Business Goals

Digital advertising is designed around ecommerce; all ad platforms are built ‘ecom first.’ But few are going beyond the standard ROAS target…

How to Convert Customers with Empathetic Marketing

In explaining the human mind, neuroscientist Antonio Damasio shared, “We are not thinking machines that feel; rather, we are feeling machines that…

4 Steps to Operations and Fulfillment Transformation

The retail landscape of yesterday is no more. Global supply chain challenges, inflation and a shift to online consumerism have upended the…

Your Stuff is Killing the Planet — but Data is Changing That

Take a look around you. Notice the clothes you’re wearing, the furniture you’re sitting on and the device you’re using right now….

To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

What works for you, likely doesn’t work for the next person. Some people check their email accounts hourly while others always have…

Interactive Video Advertising Draws in New Lottery Players

When lottery winners win major jackpots, we often wonder — where did they buy their ticket? How did they win? We’ve all…

Retailers Take Note: Generative AI is Killing the Single Voice of the Brand

Retail marketing lives and dies by one main principle: the voice of the brand. Once in a while it hits a mainstream…

Sustainability and Inflation: How Packaging Companies are Finding the Sweet Spot

According to a recent study, price, quality and convenience are still consumers’ top buying criteria for products. This comes despite earlier research…

Customer Base, Digital Capabilities and Strategic Synergies are Driving Valuations in DTC Mergers and Acquisitions

The mergers and acquisitions market remains strong for direct-to-consumer firms that operate across a spectrum of channels, but investors are now going…

IoT in Retail: Top 5 Use Cases and Real-Life Examples

Connecting the world of physical objects into a smart network, IoT technology brings new business opportunities for retailers and provides data-driven insights…