Executive ViewPoints

Mobile Retargeting In A Cookieless World

I’ve read countless stories about crumbling cookies in mobile advertising, which typically include a level of fear for what this means for…

For A Limited Time Only: How Companies Can Use Data To Create A Sense Of Urgency

Retail marketers have used scarcity — the diminishing supply of a product or service — as a way to attract customers for…

The Art Of The Possible — How IoT Is Reshaping Retail

The Internet of Things (IoT) is creating new opportunities to drive competitive advantage in retail. Retailers have long touted potential use cases…

The Emergence Of Conversation Commerce And The Implications For Merchants

The next great market shift is here. 2017 proved that the long-promised “smart home” is finally here — and this has distinct…

5 Steps To Avoiding A Data Breach

Seems like another retailer announces a data breach every day and each is worse than the one before. Target and Home Depot…

Pervasive Intelligence: The New Sales Assistant For The Digital Age

As traditional retailers up their game against the disruptive digital pure plays, they’re rediscovering an essential attribute: their purpose. It’s this which…

4 Market Conditions Retailers Must Understand For Successful Sourcing

“Source. Sell. Repeat”. This, in a nutshell, is what e-Commerce — or any commerce for that matter — is all about. For…

How Technology Debt Prevents Retailers From Delivering The Experience Customers Want

Every week, it seems, another prominent retailer announces store closings. Nearly 7,000 stores shut their doors in 2017, according to FGRT, including…

AI – Customer Experience Friend Or Foe?

The idea of using artificial intelligence in customer service is nothing new. Up until recently, though, it either felt too far-fetched (like…

How Wearables Are Reshaping Customer Loyalty

Financial technology describes the evolving connection of financial services and technology, disrupting traditional financial services, including mobile payments, money transfers, loans, fundraising…