Executive ViewPoints

The Retail War Is For Long-Term Subscribers, Not Unit Sales

As any major sale comes to an end, millions of customers around the country rejoice at having scored excellent deals and reflect…

Geofencing And Mobile Push Notifications: A Match Made In Customer Engagement Heaven

In a world where people are bombarded by noise and messages at all times, there’s extreme value in being able to communicate…

“Store”-age Virtualization: How Retailers Can Gain An Edge With IT Operations

For many retail organizations, individual stores are spread far and wide, oftentimes with thousands of locations. In any given store location, there…

Inserting Your Brand Into The Modern Shopping Experience

To say the modern shopping mall has undergone transformation is an understatement. In the glory days from around 1956 to 2005, shopping…

Mobile Computer Vision And AR: Make 500 Square Feet Of Retail Space Feel Like 50,000 Square Feet

One way retailers are tackling the challenges and opportunities posed by the rebalancing of online versus physical shopping, is to experiment with…

The Connected Home: 6 Ways To Maintain And Increase Customer Loyalty

Over the past decade, IoT advancements have enabled mega tech platforms (i.e. Google, Amazon, Apple, etc.) and other industry leaders (i.e. Zigbee,…

Frictionless Checkout: Why And How?

For years, there has been speculation that online retail may bring about the demise of brick-and-mortar retail. To paraphrase a legendary Mark…

Why Inspiration Matters In Retail And Why Retailers Need To Be At The Exact Moment Of Inspiration

Seeing one store after another, young Rebecca Bloomwood contemplated, “When I look into shop windows, I saw another world, a dreamy world…

Sink Or Swim: Retailers Have A Decision to Make

In this digital age, retailers must be more vigilant of the latest industry trends than ever before. Technology advancements are reshaping customer…

How Leading Retailers Are Winning On Facebook And Instagram

Despite continuous headlines about the retail apocalypse, U.S. retail sales are experiencing the fastest growth since 2006. The retailers that are struggling…

How A New Approach To Customer Segmentation Can Reduce Returns And Boost Profitability Up To 30%

Customer returns are reaching pandemic proportions. Increasingly, shoppers are being conditioned to return unwanted items, ‘nearly unworn’ or over-ordered clothes in a…