Executive ViewPoints

The Impact of Tech on Child Safety

There has been a lot of talk and, frankly, worry recently about the impact of technology on the mental health and safety…

Redefining the Post-Checkout Moment to Build Shopper Loyalty

When it comes to retail strategies, most brands place an emphasis on the pre-purchase experience, from crafting eye-catching ads to investing in…

How to Make your Beauty Routine More Eco-Friendly

As each year passes, climate change is becoming more apparent around the world. And no matter how relatively small they may seem,…

As the Holidays Approach, it’s Time to Rethink Retail Pricing Methodology…and AI Can Help

According to this recent consumer survey from McKinsey, the holiday shopping period will be longer than in previous years — beginning earlier…

4 Key App Marketing Objectives you Can Nail with Video Content

Thanks to its versatility and appeal, video content lies at the core of most inbound marketing campaigns nowadays. From boosting sales to…

The Secret Behind Quick-Turn Merch: A Strong Partner

From Barbie to the Super Mario Brothers movie and even the debut of Travis Kelce and Taylor Swift’s electrifying relationship, the last…

The Challenges of Building a Beauty Brand and How to Overcome Them

In the beauty industry, every day brings with it the promise of innovation, creativity and, for many, the allure of starting a…

Are you Customer-Obsessed? Here’s Why you Should Be

When you think of magical customer experiences, one particular brand probably comes to mind: Disney. Exceeding customer expectations rather than merely satisfying…

Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Christmas in the UK is already in full swing. The UK remains a global shopping destination and traditionally sees a significant influx…

Retail Logistics: Boosting Efficiency and Productivity

The retail industry is facing exceptional challenges in this post-pandemic era. Customers are more demanding, less loyal and more diverse than ever…

The Harmonious New Workforce: Striking the Chords of the Modern Work Landscape with Offshore Talent

The era of cramped cubicles and solitary office spaces has faded into the past. In lieu of the monotonous buzz of fluorescent…

Why Ecommerce Retailers Should Prioritize Link-Building

Link-building is one of the most vital — and underutilized — pieces of the ecommerce puzzle. How vital? According to this study…

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Executive ViewPoints

The Impact of Tech on Child Safety

Redefining the Post-Checkout Moment to Build Shopper Loyalty

How to Make your Beauty Routine More Eco-Friendly

As the Holidays Approach, it’s Time to Rethink Retail Pricing Methodology…and AI Can Help

4 Key App Marketing Objectives you Can Nail with Video Content

The Secret Behind Quick-Turn Merch: A Strong Partner

The Challenges of Building a Beauty Brand and How to Overcome Them

Are you Customer-Obsessed? Here’s Why you Should Be

Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail Logistics: Boosting Efficiency and Productivity

The Harmonious New Workforce: Striking the Chords of the Modern Work Landscape with Offshore Talent

Why Ecommerce Retailers Should Prioritize Link-Building

Feature Your Byline

Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing

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