Executive ViewPoints

Back-To-School 101: A Crash Course In Effective Email And Social Media Marketing For The Season

As summer comes to a close, kids reluctantly trade in their swim trunks for school supplies. The back-to-school season holds tremendous significance…

The Remote App: Maintaining Brand Relevance in the “SplinterNet” Age

The fact that more CEOs are looking for new ways to get closer to their customers is hardly breaking news. The challenge…

Consumer And Technology Challenges In A Cross-Channel World

Q&A with Jerry RIghtmer, President, Starmount Systems In this exclusive Q&A with Retail TouchPoints, Jerry Rightmer, President of Starmount Systems, shares his…

Preparing To Mobilize The Retail Workforce

Exclusive Q&A with Frank Riso, Senior Director, Global Retail Lead, Motorola In its annual holiday study, Motorola took a new approach to…

Change Management by the Numbers: Devising a Strategy That Produces Results And Advocates

Second In A Two-Part Series:Rolling Out Change The key to engineering any successful structure, whether it is an office tower or a…

Turn Browsers Into Buyers With New Video Technologies

Retailers are quickly learning the power of adding rich media to websites, but they aren’t the only ones catching on. As videos…

Reengage Your Customers, Revitalize Your ROI

Online marketers are aware of how powerful shopping-cart abandonment tools are, but the reality is that solutions addressing shopping-cart abandonment alone are…

Laying The Foundation For Innovation In Payments

And so you’re a retailer looking for new ways to reduce operational costs, improve the shopping experience, enhance customer loyalty, and ultimately…

Brand Insights: What Retailers Can Learn From Zappos

As customer-centricity continues to dominate retailers’ go-to-market strategies, developing a deep understanding of buyer shopping patterns and preferences becomes increasingly important. Further,…

Watson And The CMO’S Dilemma

By Dr. Michael Haydock The chief marketing officers I know have a bunch of questions they’d like to ask Watson, the Jeopardy!-winning computer…

Cross-Channel Plan For Mobile Engagement: Convergent Commerce Series, Part I

By Dan Lowden, Vice President of Marketing at Digby As smartphone growth soars to over one billion users worldwide by 2014, there is…

E-Commerce Strategy Transcends Channels

Online commerce connects the digital and physical worlds. Understanding and implementing the right technology tools and strategies builds customer loyalty and drives…

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Executive ViewPoints

The Remote App: Maintaining Brand Relevance in the “SplinterNet” Age

Consumer And Technology Challenges In A Cross-Channel World

Preparing To Mobilize The Retail Workforce

Change Management by the Numbers: Devising a Strategy That Produces Results And Advocates

Reengage Your Customers, Revitalize Your ROI

Laying The Foundation For Innovation In Payments

Brand Insights: What Retailers Can Learn From Zappos

Watson And The CMO’S Dilemma

Cross-Channel Plan For Mobile Engagement: Convergent Commerce Series, Part I

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State of the Store: Exclusive Insights into Retailers’ 2026 Brick-and-Mortar Plans

Ready Your Brand: Leveraging Composable Architecture and AI to Scale and Simplify Digital Content

The Next Era of AI: Combining Consumer, Associate and Workforce Management Tools for a Cohesive In-Store Experience

Accelerating Your Growth: Why Automating Tax andCompliance Solutions Are the “Hidden Heroes” of Expansion

Case Study: Sony BRAVIA Professional Displays Power Stella McCartney’s Global Store Digital Signage

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