Executive ViewPoints

Oracle’s Cross-Channel Commerce Platform

Following Oracle OpenWorld 2011 held in San Francisco in October, Retail TouchPoints connected with Mike Webster, General Manager of Oracle Retail, and…

Code of Content

According to comScore’s recent study of mobile quick response (QR) code scanning, 14 million Americans scanned QR codes from their mobile phones…

Making The Sale When The Path To Purchase Leads To Your Door

As consumers continue to trim spending and shift their shopping to the Internet, two significant retail store trends have emerged. Bigbox retailers…

Is Ticket Or Traffic Driving In-Store Sales?

Whether same-store sales are up or down, analysts and other stakeholders want to know what drove results. If you’ve listened in on…

Six Ways To Transform Software Into Emotional Concepts that Customers Love and Buy

I remember a January afternoon in our start-up company’s Dallas showroom. Mycolleagues and I were perfecting our pitch to sell digital marketing…

3 Steps to Bridging the Gap Between Online Conversions and Buyer Intent

It’s been more than 10 years since e-Commerce became a truly viable way of doing business ― light-years by technology standards. The…

Measuring Beyond Conversion: The Impact Of Video On Customer Experience

By evaluating web site metrics, retailers have learned that video provides ROI through increased conversion rates. According to Internet Retailer, visitors who…

Retail Workforce Management Is About Understanding The Customer Experience

I don’t know about you, but I take most of the articles I read about the retail customer today with a pinch…

The Optimized Mobile User Experience

Convergent Commerce Series, Part II Mobile commerce has quickly advanced past a cut-and-paste of a retailer’s ecommerce site—it is a viable, independent…

Shopping Cart Abandonment Strategies For The Holidays

Last year’s holiday season exceeded everyone’s expectations with online sales totaling $32.6 billion, a 12% increase over 2009.This includedCyber Monday’s record breaking…

Making Mobile Devices Actually “Pay”

Think about your cell phone. You never leave home without it, right? But what does it actually do? Right now, people primarily…

From the Source’s Mouth: What Consumers Say About Live Chat

Shoppers rely on live chat technology for a variety of sales and servicerelated functions, including answering questions prior to making a purchase,…

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Executive ViewPoints

Oracle’s Cross-Channel Commerce Platform

Code of Content

Making The Sale When The Path To Purchase Leads To Your Door

Is Ticket Or Traffic Driving In-Store Sales?

Six Ways To Transform Software Into Emotional Concepts that Customers Love and Buy

3 Steps to Bridging the Gap Between Online Conversions and Buyer Intent

Measuring Beyond Conversion: The Impact Of Video On Customer Experience

Retail Workforce Management Is About Understanding The Customer Experience

Shopping Cart Abandonment Strategies For The Holidays

Making Mobile Devices Actually “Pay”

From the Source’s Mouth: What Consumers Say About Live Chat

Feature Your Byline

State of the Store: Exclusive Insights into Retailers’ 2026 Brick-and-Mortar Plans

Ready Your Brand: Leveraging Composable Architecture and AI to Scale and Simplify Digital Content

The Next Era of AI: Combining Consumer, Associate and Workforce Management Tools for a Cohesive In-Store Experience

Accelerating Your Growth: Why Automating Tax andCompliance Solutions Are the “Hidden Heroes” of Expansion

Case Study: Sony BRAVIA Professional Displays Power Stella McCartney’s Global Store Digital Signage

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