Executive ViewPoints

Tailor Site Search To Deliver More Personal Experiences, Regardless Of Device Being Used

Research shows that visitors to your site who use the search box will convert at two to three times the rate of…

Focus On Relationships And “Word Of Mouse,” Not Transactions

I was recently in India presenting and meeting customers at IDC’s Smarter Commerce event. While there, I had a chance to catch…

Finally: Strong Financial Results From Social Media

Social media is increasingly important for retailers and brands; soon it will touch and benefit every significant metric of a retail organization….

VICS Item Level RFID Initiative Leads Charge To Retailing’s Future

Let’s flip the page back to June 2010, when VICS held a meeting in San Antonio and the decision was made to…

In-Store Insights Help Turn Browsers Into Buyers

There’s a lot of chatter in the retail space about the threat of online sales to traditional brick-and-mortar stores. Perhaps that talk…

Driving Shopper Loyalty Through Digital Platforms

Imagine today’s typical trip to the store ― that big, complex place where we go to get all the things we need…

Personalization In 2012: Intent Leads, Social Matures

While personalization has existed for more than a decade, emerging as a priority for every online retailer, 2012 is shaping up to…

Consolidating Big Data To Create One View Of The Customer

Over the past 20 years, new technologies have helped shift how retailers market to their customers. Before the Internet, segmenting audiences and…

Pricing Isn’t A Four-Letter Word

When the topic of pricing arises, retailers often anticipate an unpleasant discussion and more pressure on their annual goals. We have all…

Electronic Labels Move At The Speed Of Retail Promotion

The U.S. retail department store sector is highly competitive, relying heavily on a multi-channel go-to -market strategy. While it continues to attract…

Drive Business Growth In 2012 With A Smart Email Marketing Program

Small business owners are revving their motors to win big in 2012. Many are ready to push the pedal to the metal…

Retailers: Are You Social-Business Ready?

Think about the last major purchase you made. How did you make the decision? Consumer Reports or reading reviews online? Trusting a…

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Executive ViewPoints

Tailor Site Search To Deliver More Personal Experiences, Regardless Of Device Being Used

Focus On Relationships And “Word Of Mouse,” Not Transactions

VICS Item Level RFID Initiative Leads Charge To Retailing’s Future

In-Store Insights Help Turn Browsers Into Buyers

Driving Shopper Loyalty Through Digital Platforms

Consolidating Big Data To Create One View Of The Customer

Pricing Isn’t A Four-Letter Word

Electronic Labels Move At The Speed Of Retail Promotion

Feature Your Byline

State of the Store: Exclusive Insights into Retailers’ 2026 Brick-and-Mortar Plans

Ready Your Brand: Leveraging Composable Architecture and AI to Scale and Simplify Digital Content

The Next Era of AI: Combining Consumer, Associate and Workforce Management Tools for a Cohesive In-Store Experience

Accelerating Your Growth: Why Automating Tax andCompliance Solutions Are the “Hidden Heroes” of Expansion

Case Study: Sony BRAVIA Professional Displays Power Stella McCartney’s Global Store Digital Signage

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