Executive ViewPoints

Brand Insights: What Retailers Can Learn From Zappos

As customer-centricity continues to dominate retailers’ go-to-market strategies, developing a deep understanding of buyer shopping patterns and preferences becomes increasingly important. Further,…

Watson And The CMO’S Dilemma

By Dr. Michael Haydock The chief marketing officers I know have a bunch of questions they’d like to ask Watson, the Jeopardy!-winning computer…

Cross-Channel Plan For Mobile Engagement: Convergent Commerce Series, Part I

By Dan Lowden, Vice President of Marketing at Digby As smartphone growth soars to over one billion users worldwide by 2014, there is…

E-Commerce Strategy Transcends Channels

Online commerce connects the digital and physical worlds. Understanding and implementing the right technology tools and strategies builds customer loyalty and drives…

4 Tips For Optimizing Ecommerce Site Speed

Online shoppers are an impatient lot. Our own customer research shows that 10% of traffic is lost for every extra second a…

PCI Compliance In The Retail Market

Compliance with the Payment Card Industry (PCI) Security Standards Council is an immediate and costly focus for many industries, and the retail…

Inventory Intelligence Delivers On The Omnichannel Promise

Omnichannel retailing gives stores omnipresence, an advantage once claimed exclusively by online merchants, and affords stores the opportunity to offer their merchandise…

Making The Case For The Mobile Wallet

Who would have thought that the day would come when the wallet would be rendered obsolete? But along with the day planner,…

Study Shows Consumer Expectations Eclipse Retailer Readiness

If there is one truth about today’s retail environment everyone can agree to it’s that the traditional way of commerce is obsolete. …

The Growing Need For Speed: How Site Performance Increasingly Influences Search Rankings

In the never-ending quest to improve search rankings on Google and other search engines, e-Commerce companies have become experts at refining content,…