Executive ViewPoints

Social Experience Retailing And The 4C’s

Conventional wisdom suggests that retail environments be updated every three to five years to remain “fresh” and plugged into the consumer’s mindset….

Impact Of Customer Engagement On Network Design

Today’s retailer is challenged not only by competition from other stores, but by a growing number of consumers whose preference is to…

Combining Predictive Analytics And Digital Signage To Boost Retail Performance

In today’s hyper-competitive market, it is not enough for retailers to understand customer behavior — to be successful, retailers also must develop…

The Root Of 2012 Trends For Retailers

Now that Q1 2012 is just about behind us, I’d like to review where I see marketers evolving their direct digital marketing…

Tailor Site Search To Deliver More Personal Experiences, Regardless Of Device Being Used

Research shows that visitors to your site who use the search box will convert at two to three times the rate of…

Focus On Relationships And “Word Of Mouse,” Not Transactions

I was recently in India presenting and meeting customers at IDC’s Smarter Commerce event. While there, I had a chance to catch…

Finally: Strong Financial Results From Social Media

Social media is increasingly important for retailers and brands; soon it will touch and benefit every significant metric of a retail organization….

VICS Item Level RFID Initiative Leads Charge To Retailing’s Future

Let’s flip the page back to June 2010, when VICS held a meeting in San Antonio and the decision was made to…

In-Store Insights Help Turn Browsers Into Buyers

There’s a lot of chatter in the retail space about the threat of online sales to traditional brick-and-mortar stores. Perhaps that talk…

Driving Shopper Loyalty Through Digital Platforms

Imagine today’s typical trip to the store ― that big, complex place where we go to get all the things we need…

Personalization In 2012: Intent Leads, Social Matures

While personalization has existed for more than a decade, emerging as a priority for every online retailer, 2012 is shaping up to…

Consolidating Big Data To Create One View Of The Customer

Over the past 20 years, new technologies have helped shift how retailers market to their customers. Before the Internet, segmenting audiences and…

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Executive ViewPoints

Impact Of Customer Engagement On Network Design

Combining Predictive Analytics And Digital Signage To Boost Retail Performance

Tailor Site Search To Deliver More Personal Experiences, Regardless Of Device Being Used

Focus On Relationships And “Word Of Mouse,” Not Transactions

VICS Item Level RFID Initiative Leads Charge To Retailing’s Future

In-Store Insights Help Turn Browsers Into Buyers

Driving Shopper Loyalty Through Digital Platforms

Consolidating Big Data To Create One View Of The Customer

Feature Your Byline

Preparing for Global Expansion: 6 Must-Haves for Tax Compliance Success

5 Essential Tax Truths for Growing Midmarket Companies

The Agentic Engine Powering Profit-Driven Merchandising

6 Essential Tips for Social Commerce for Tax, Finance, and IT Leaders

AI at a Crossroads: Leadership, Ethics, and ROI

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