Executive ViewPoints

Influencers Accelerate U.S. E-Commerce Sales In China

For efficient brand impact in China’s massive retail market, more U.S. retailers are turning to key opinion leaders (KOLs) to influence Chinese…

Hey Big Spenders: How Brands Can Attract The Customers Prepared to Spend the Most

Demographic data has been the cornerstone of retail marketing for decades, but in order to increase advertising effectiveness and drive revenue, retailers…

How To Create Personalized Marketing That Lives Up To Its Promise

Bad habits are hard to break — especially when they’re widely held and rarely named. The “personalization” brands practice often leaves much…

The Future Of The Instant Gratification Economy

It’s never been easier to catch a cab than it is today, thanks in large part to Uber. Now, instead of running…

Why Negative Reviews Aren’t Always Bad

Online reviews on e-Commerce sites are becoming more influential in the online shopping experience. According to Forbes, 88% of consumers trust online…

What Will Replace The Cookie In A Mobile-First World?

For years, retail marketers have used web browser cookies to track consumers who are visiting their site, offer targeted promotions and add…

Selling Beyond Borders: 3 Exporting Challenges Businesses Should Know

When you think of exporters, you’re likely to picture large companies selling products such as cars, electronics and airplanes. However, sizable corporations…

Data Analytics: The Key To Unlocking The Retail Advantage

Today’s retailers have so much to know about customers — who they are, what they buy, when they buy, how they like…

Maximizing Peak Period Revenues: A 3-Step Guide

The peak holiday period from November through December is increasingly critical for global retailers as their best opportunity of the year to acquire…

Industry Majors Make Strides In Predicting Consumer Behavior Via New Technologies

Retailers, it seems, have long made information technology investments to tell them what happened — what sold and how many; what products…

Deep Space, Retail’s Next Frontier

I want to take you into deep space. That’s where brick-and-mortar retailers are headed if they want to survive and thrive in…

Lessons Learned From The 2016 Holiday Shopping Season

Despite some reports of a less-than-stellar return, the 2016 holiday shopping season amassed record-breaking sales for the retail industry. Black Friday generated…

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Executive ViewPoints

Influencers Accelerate U.S. E-Commerce Sales In China

Hey Big Spenders: How Brands Can Attract The Customers Prepared to Spend the Most

How To Create Personalized Marketing That Lives Up To Its Promise

The Future Of The Instant Gratification Economy

Why Negative Reviews Aren’t Always Bad

What Will Replace The Cookie In A Mobile-First World?

Selling Beyond Borders: 3 Exporting Challenges Businesses Should Know

Data Analytics: The Key To Unlocking The Retail Advantage

Maximizing Peak Period Revenues: A 3-Step Guide

Industry Majors Make Strides In Predicting Consumer Behavior Via New Technologies

Deep Space, Retail’s Next Frontier

Lessons Learned From The 2016 Holiday Shopping Season

Feature Your Byline

Preparing for Global Expansion: 6 Must-Haves for Tax Compliance Success

5 Essential Tax Truths for Growing Midmarket Companies

The Agentic Engine Powering Profit-Driven Merchandising

6 Essential Tips for Social Commerce for Tax, Finance, and IT Leaders

AI at a Crossroads: Leadership, Ethics, and ROI

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