7 years ago In Today’s Commerce World, There Are Clear Winners And Losers As physical and digital commerce converge, the brands dominating and thriving in the market are those optimally engaging customers, meeting their expectations…
7 years ago A Short History Of Location Marketing: Retailers And The Blockchain I recall having coffee with Asif Khan, the founder of the Location Based Marketing Association in 2014, when he explained how…
7 years ago Innovative Use Cases Leveraging RFID In Retail With the integration of RFID, brands are finding ways to gain greater real-time insights beyond the store shelf via on-site and off-site…
7 years ago Data Makes The Difference: How Direct-To-Consumer Brands Can Take Data And Personalization To The Next Level The e-Commerce world is constantly transforming thanks to the rise of direct-to-consumer (DTC) brands over the past few years. From razor blade…
7 years ago The Death Of The Store? How Digital Technology Can Breathe New Life Into Physical Retail While retail stores are closing at an alarming rate, the demise of physical retail is exaggerated. In fact, America’s top retail chains…
7 years ago Brands Find Their Voice And Take Back Digital Over the last 10 years, advances in technology have led to the rise in affiliate and aggregator web sites. At the onset…
7 years ago Creating A Data-Dominant Retail Organization In An E-Commerce World If 2017 is any indication for the future of e-Commerce, chances are online shopping is not slowing down anytime soon. For example,…
7 years ago Right Product, Right Place: Positioning Inventory For Omnichannel Success People talk about retail reinventing itself, but if we’re honest with ourselves, the key elements are the same today as they have…
7 years ago Personalization — Beyond Experience To Products And Services A few years back, personalizing the experience was more of a set of specific options that you could choose from a set…
7 years ago Retail Refresh: Using Data To Revolutionize The Shopping Experience I recently happened upon a new Dallas boutique that stunned my technological senses. Flat screens were mounted on every wall; iPads were…
7 years ago The ABCs Of Retail Cybersecurity: Protecting Assets, Brand And Customers There’s something uniquely gratifying about a shopping bag full of new goods or a big brown box waiting on the porch. The…
7 years ago How To Reach Your Customers In The Voice Search Era Twenty-five years ago, people searched for purchases by flipping through a catalog. Fifteen years ago, they typed keywords into Google to find…