7 years ago E-Commerce’s $200 Billion Problem: One That AI Can’t Solve Anytime I read the trades, glance at news headlines, or talk to other executives, AI seems to be the solution to all of…
7 years ago What Impact Has Social Media Had On The Fashion Industry? We’re all aware that social media is taking over to some extent. And, we’re becoming more influenced by what we see online…
7 years ago How Retail CIOs Can Become Technological Trailblazers — While Still Managing Expectations 2018 is a particularly trying time for the typical retail CIO. Those with physical stores are hard at work figuring out how…
7 years ago Advertising In An On-Demand World: Why Brands Should Embrace The Connected TV Revolution It’s no secret that the world of television is rapidly evolving. Gone is the age of ‘prime time,’ when audiences reserved television…
7 years ago Back To School — Keeping Up With The Kids It’s the most wonderful time of the year. After a long summer, the kids are finally on their way back to school….
7 years ago Product Recommendations: Three Shortfalls to Avoid It’s no secret that consumer expectations for personalized content have shifted drastically in the last decade, requiring brands to rapidly mature in…
7 years ago Retailers’ Best Defense Against The Amazon Effect: Prescriptive Analytics One of the biggest catchphrases in nearly every retail trend conversation today is the “Amazon effect.” And after looking at the latest…
7 years ago Affiliate Malware Makes Customers Disappear; Here’s How To Make It Go Away In one of the most successful, but least talked-about, tricks, hackers are ripping off online retailers to the tune of nearly a…
7 years ago Utilizing ‘Retailtainment’ As An Extension Of E-Commerce We have reached “peak stuff.” You might have heard of this notion coined by IKEA’s CSO wherein financially stable consumers don’t have…
7 years ago Addressing A Minimum Wage Increase Without Losing Your Staff Money talks, but a minimum wage increase will interrupt the conversation. A legislative wage increase might throw your retail business into panic,…
7 years ago Creating The Ultimate Digital Customer Experience Consumers today believe they deserve a unique, invested experience, right now. And if you can’t provide it or align with their core…
7 years ago Ad Fraud, Audience Insights And Refined Targeting: 3 Insights For Today’s Retail Marketer With an ever-changing digital marketing environment, it can be hard for retailers and brands to decide which advertising method is best for…