Executive ViewPoints

What Can Go Wrong With Data Management?

Data management is one of the pillars of e-Commerce marketing automation. Being able to trust the data that you have at your…

In Email Marketing, Only Customer-Focused Retailers Win Big

With rising customer expectations, up-and-coming competitors and new disruptive technologies, retailers that aren’t completely customer-focused are being left in the dust. In…

Customer Engagement: It’s About The Journey, Not Just The Destination

When you think of companies getting customer engagement right, you probably think of those rare moments where a company gets a headline…

3 Missteps In Managing Customer Marketing Strategy And Data

Mistakes happen. But if you can avoid them, wouldn’t you? You bet! Here’s your chance to learn from other marketers’ errors, with…

Hyperlocal Data Is Already In Retailers’ Store Cupboards – Just Take The Wrapper Off!

The retail industry’s disruption has many sources — demographic shifts, changes in consumer attitudes and behavior, as well as new and non-traditional…

What Retailers Can Learn From Disney

The lines can be long. The weather can be hot. And the cost — let’s not get into it. So why do…

How Voice Technology Is Helping To Reverse Retail’s Decline

We’ve been following the dramatic shift in retail for years. Customer expectations are changing, and retailers have engaged in new initiatives and…

How To Reduce Costs And Improve Data Analytics For Real-Time Business Decisions

The difference between a positive customer experience and one that leads to a lost customer can be how a customer’s data is…

Give Employees An Omnichannel Customer Experience Too

Today’s advances in Unified Communications (UC) can act as a major leap forward for retailers of all sizes operating into today’s omnichannel…

Predictive Analytics: Optimizing Pricing And Promotions In E-Commerce Means Combining Tools

Most retailers are already engaged in data analytics and predictive modeling. Today, using data to predict more successful outcomes — ultimately leading…